What makes content engaging

Search Ask or enter a search term here. See More Be Concise When creating content, you should keep your information short, sweet, and to the point. Use Graphics Graphics, such as pictures, videos, or charts and graphs are an awesome way to increase client engagement and get readers hooked. Have a Call to Action Every piece of content you create should have a call to action. Edit Your Work Even the best content can be ruined by a lack of a great editor.

Write for Your Audience If you want to engage your audience, you have to write for their needs. Tell a Story Some of the most engaging content is writing that tells a story and keeps the reader guessing. Be Clear Information should be stated in a way that is clear and easy to understand without room for ambiguity. You create it to attract customers or influence your target audience or even make people your loyal customers.

So before creating quality content, you need to be sure about your intentions and what goals you want to achieve by making such content for your brand. And resultantly, you will be able to increase engagement on your posts as you have created something that your target audience is interested in. And this will have a more significant impact on the audience as you have created content thoughtfully, keeping in mind the audience that you are targeting.

Say, for example, you are a motivational blogger, and you are content aimlessly without analyzing what kind of audience you are trying to attract. Now all your marketing strategies might waste if you are creating great content but targeting the wrong audience.

And similarly, you might have the right audience as a target, but because you were not clear about why you are targeting them, you will not be able to create content that your target audience will connect with. One of the most effective ways of creating more engaging content on social media forums like Facebook and Instagram is to use your strengths.

If you are good at something, use it to make your social media presence more attractive for your target audience. You want to attract as much attention as you can to your pages on such platforms. And to do that, it is highly recommended that you use what you are most comfortable at. For instance, many people are camera shy and would not be able to connect with their audience through live video streaming or recorded videos for that matter.

And because you are not comfortable with that or feel like you are not good at it, you might want to focus on other possible ways. You can write your way through to express your experiences or stories with your audience if you are good at writing.

Or vice versa. If you feel your writing will not give out the emotions attached to the story, you might want to share a video or a vlog instead. Memes and infographics are also an excellent medium for increased engagement between audiences and businesses. In fact, meme sharing has become such a trending activity on social media, and there are so many memes that are so relatable. That is the kind of content you want to focus on that will make the customers see your social media presence and be like 'that's so me' As a result, they would either comment under it or share it with friends family.

So if you think that any of the methods mentioned above of expressing can be utilized by your brand to engage with your audience, then you MUST use them.

Also, keep in mind that whatever method you choose to engage with your audience; you need to be consistent in that. You cannot start something that you feel like you cannot continue for long. Therefore, think thoroughly about which of your strengths can be used by you regularly for you to interact with your audience as consistency makes a good impression on your followers. Being a brand that wants to increase their engagement, you need to create content that is valuable not only to you as a business, but also to your viewers.

Your target audience will eventually become your potential buyers. Therefore, to keep them engaged with your content, you need to add value to what you are advertising, whether through the graphics, a live video, or even a meme. When a customer visits your social media page, they should be able to see content that is worth their time or their interest.

If you create great content that would add meaning to their lives and increase their knowledge about any aspect of life, the audience will be more impressed by your brand and would probably come back again to gain more information. This is yet again a great way for lead generation. The visitors are attracted by free content that is informative and helpful for them and then eventually leads them to become loyal customers. If marketers want to be successful in creating engaging content, they need to first determine what action s they want users to take.

In the marketing world, key performance indicators KPIs are used to measure the success of a campaign. Here are just a few of the many content marketing KPIs that can be used to measure engagement and analyze tangible results:.

This is just the tip of the iceberg when it comes to the different KPIs you can look to when measuring engagement. The important thing is that you choose the right KPIs based on your goals and look to actual data when determining engagement. While many marketers are focused on keywords, on-page SEO, links, and the like, they often overlook the components that drive engagement and conversions. So, creating engaging content — content that entices readers to take action — is essential if you actually want to make money from your content.

Obviously, results will vary depending on the type of action s you want users to take, but the below tried-and-true methods are great for boosting engagement on most content pieces. Well-thought-out, organized content is best if you want to keep readers engaged and moving toward your main conversion point. By mapping out an outline first, you keep yourself focused on your main point and make it easier for readers to skim your content.

Asking questions within your blog content and on social media has been shown to increase engagement. Even though readers may not have an opportunity to actually respond to your question, it will get them thinking and may encourage them to continue reading your content. The first one was allegedly written by Ernest Hemingway and was:. But the story itself should determine those boundaries. Not a randomly-applied word-limit. An easy way for journalists to set up boundaries in a story is to ensure the story hook is in the first sentence or paragraph that hook is frequently the values which are in conflict.

By setting that up at the beginning, it creates a natural end-point when the resolution has been reached. The boundaries of your story are at the start, the values in conflict, and at the other end, the resolution. Or… well, you get the idea.