Where is eddie bauer based

Eventually, the shop changed its name to Eddie Bauer's Sports Shop, and sold equipment for all kinds of outdoor activities, including golf. In , Bauer attracted customers by giving them an unconditional guarantee, unheard of in that era.

The creed for his business was, according the Eddie Bauer website: "To give you such outstanding quality, value, service and guarantee that we may be worthy of your high esteem. Bauer married the former Christine "Stine" Heltborg on February 21, Like her husband, the beauty shop owner was enthusiastic about hunting, fishing, skiing, and other outdoor activities.

The couple had one son, Eddie Christian Bauer. When Bauer could not find a product he wanted to sell, he designed, manufactured, and distributed it himself. One of the early examples of this practice was fly-fishing ties, which Bauer made by hand. In , he took out a patent in the United States and Canada on what was called the "Bauer shuttlecock. Personal necessity led Bauer to design one of his best known products, the first quilted goose-down insulated jacket. He designed this jacket after contracting hypothermia while wearing wool in the rain on a winter fishing trip in Bauer remembered some of the light but warm goose down-filled clothing his uncle from Russia had told him about.

Anthony and Diane Hallett quoted Bauer in the Encyclopedia of Entrepreneurs: "I remember my dad saying that if it hadn't been for those down-lined coats the Cossacks wore, my uncle would have froze to death. The so-called "Skyliner jacket" became extremely popular with those who spent a significant amount of time outdoors, especially sportsmen and climbers.

Soon, Bauer held 16 patented designs for quilted apparel, including a sleeping bag. Bauer continued to develop new and innovative products until his retirement.

Bauer's product line expanded to include women's wear of which his wife was in charge , sleeping bags, tents, skis imported from Norway, hunting and fishing equipment, and boots. Bauer was able to solve several problems for the military. Eddie Bauer no longer sold hunting or fishing equipment. It no longer outfitted mountaineering expeditions. A short bout of success was followed by a decline in sales, and Eddie Bauer was taken over by Eddie Bauer Holdings in For the first time in 35 years, Eddie Bauer was an independent company.

The company assembled a guide team to help build gear that would be used by world-class climbers, along with novices. If the response from the outdoor world is any indication, First Ascent proved to be more than just a well-executed marketing stunt. In its first five years, the new gear line won 13 industry best-in-class awards and completed 53 pioneering expeditions strapped onto the backs and hands of world-class guides and explorers.

Rather than rest on the laurels of recent accomplishments, Eddie Bauer has been hard at work devising new ways of building on its role as a leader in the world of outdoor outfitting. Today's Best Deals. Type keyword s to search. Travis Smith.

More From Camping. See Also VF refocuses on consumer-facing brands. Anne Stych is a staff writer for Bizwomen. Send this to a friend. Thank you for sharing. Your email has been sent. Email address of friend insert comma between multiple addresses, limit 5 :.

He made it back to Seattle, where he began trying to develop alternatives to the heavy wool outer garments that he and most other sportsmen used at the time. Bauer had heard stories about the goose down clothing worn by his uncles in Russia during the Russo-Japanese War The down was insulating and light weight, but bulky. Bauer tamed the bulkiness by adding quilting. He made several jackets with down insulation for himself and a few friends.

James W. The two were married in , in a union that would last 56 years. Between and , Bauer took out more than 20 patents for a wide range of outdoor clothing and sporting equipment, including the down parka.

The U. Bauer also produced a quarter of a million sleeping bags and countless other items to meet military orders. Of all government suppliers, he alone was granted permission to affix his label to his products, a move that raised product awareness and built a market for his merchandise after the war ended.